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IKEA: Improving customer experience through data insights


Group Managing Director, John Witt, met colleagues at DFI Retail Group’s IKEA (“IKEA”) in Hong Kong to hear about the project IKEA undertook, in collaboration with Astra Digital and Innovate Jardines, turning data analytics insights into business actions by anticipating customer purchasing behaviours. 

Pacesetters is a Jardines video series where we meet Jardines’ most entrepreneurial colleagues and showcase innovative transformation projects across the Group.

Visit IKEA Hong Kong’s website to discover their latest products and offers.
 


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